Prior to planning the installation's layouts, it was important to fully grasp the purpose of each of the
stations, to ensure that the designs would feed into a positive user experience. This stage involved me
doing research on each individual station to understand its required assets, hardware and software,
alongside the environment of the installation itself.
Once I fully understood what would be involved in creating this installation, I moved onto developing
the
DhimanOutdoors' brand and its identity. The overview of this process can be seen in the accompanying
DhimanOutdoors Case Study.
With established brand guidelines to work with, I was ready to design the layout of the stations. As
mentioned earlier, most of the stations had a pre-existing code wireframe that I worked with, meaning
there
were restrictions on what could be designed/implemented; on the flip side, this also meant that I had a
rough guideline of what was possible. With this in mind, I went to my notebook, and brainstormed layouts
for
each station. To ensure the branding, themes, and overall experience were consistent throughout the
stations, I maintained uniformity in photo editing, animations, and styling when implementing my designs
into the code wireframe.
All photography and video assets were taken weeks prior to designing the interactive stations. I was
responsible for photographing and editing all the images featured throughout the installation, alongside
capturing a series of videos for the motion graphics' promotional station. In the process of meeting the
shotlist requirement that was given by the clients, I traveled to multiple trails, allowing me to not
only
use this footage in the motion graphics station, but in the series of promotional videos prepared for
DhimanOutdoors' social media pages.
Overall, the installation was designed to be intriguing, easy on the eye, and easy to use, ultimately
leaving users with a positive memorable experience.
